OGIO Email Templates

Design & Development

Overview

OGIO has roughly 100,000 subscribers and there is a huge emphasis on email marketing with weekly promotional sends driving traffic to the site and increasing conversions. My tasks included updating templates to match the newly designed site, removing image-based text to improve accessibility, and overhauling the code to become fully-responsive and pass spam tests across emails clients.

Project Date

December 2018

Tools Used

Sketch, HTML & CSS, Responsys, Litmus

Old Templates

The old templates were image-based which increased the likeliness of being marked as spam due to the lack of real, live text. Accessibility was also poor, especially on mobile as image-based text scaled down and was much harder to read.

New Templates

The new templates are in-keeping with the new designs used across web. Text is now 100% live which has improved accessibility and lowered spam scores. Code is fluid and responsive working across all email clients and scaling down properly on mobile. OGIO's new lifestyle photography has been utilized, while GIFs are utilized to keep emails fun and engaging.